Press kit

Robert Elding is a service designer, UX researcher and founder with more than twenty years in digital. He leads an AI, service design and research consultancy, has worked inside six UK government departments, and founded the AI storyboarding product MyStoryboarder.

Robert Elding is the director of an AI, service design and research consultancy. An independent consultant since 2002, he has led service design and user research for the Ministry of Justice, the Department of Health and Social Care, HMRC, the Department for Work and Pensions and MHCLG, and for brands including Tesco, bp pulse, Shell and Lloyd’s of London. He founded the UX agency Usio, was chief marketing officer of an AI cancer-screening platform, and in 2023 launched MyStoryboarder, an AI storyboarding product backed by Amazon AWS.

Robert Elding is a postgraduate service designer, UX researcher and founder who has worked as an independent consultant since 2002. He leads an AI, service design and research consultancy that helps organisations find out what people need, design the service around them and prove it with working prototypes. Since 2020 he has worked inside UK government on court listing for the Ministry of Justice, the Compass procurement service for the Department of Health and Social Care, programme blueprints for HMRC’s Making Tax Digital, and discoveries for the Department for Work and Pensions and MHCLG that passed GDS assessments, alongside research and design for Tesco, bp pulse, Shell and Lloyd’s of London. He founded and ran the UX agency Usio from 2013 to 2018, sold two earlier businesses, and was chief marketing officer of Lancor Scientific, an AI cancer-screening platform. In 2023 he founded MyStoryboarder, an AI storyboarding product launched in beta with the backing of Amazon AWS. He has personally run more than sixty research studies and trains teams through CPD-certified courses.