Our work
Government services, healthcare, finance, retail and energy. Recent service design and research programmes alongside the conversion projects that built our reputation.
Recent work, 2020 to 2026
Service design, user research and AI product work, mostly inside government and large organisations. Results are described as the client reported them; where a programme is still in progress we say so.
Department of Health and Social Care
Compass: a proof-of-concept service for evidence-based medical device procurement
Ministry of Justice
Redesigning how court hearings are scheduled and listed
HMRC
Programme-level service blueprint for Making Tax Digital
bp pulse
Researching the future of electric vehicle charging
Welsh Local Government Association
User research for a website redesign
Tesco
Two years of research into in-store colleague tools
Department for Work and Pensions
Discovery for a new service for benefit claimants
Ministry of Housing, Communities and Local Government
Discovery for a new housing options service
Department of Health and Social Care
Journeys and blueprints for Test and Trace and Community Testing
Lloyd’s of London
Discovery into the insurance placing platform
Shell
To-be customer journeys for the Market Hub service
Lebara Mobile
Usability testing the pre-pay proposition
MyStoryboarder
Building and launching an AI storyboarding product
Earlier case studies
Conversion and user-experience projects with measured results.

Post Office
uplift in optimised application journeys

CIPFA
improvement in website bookings

The Royal British Legion
more donations through the website

First Rate
improvement in the foreign exchange purchase journey

The Medical Defence Union
increase in membership sign-ups

BetVictor
improvement in new player sign-ups

The Metropolitan Police
approval rating from new recruits

BigHand
User-centred UX design for a market-leading dictation platform

Centaur Media
Embedding user-centred design

Freshfields
Persona development and user journey mapping

Ideas for Investing
Designing a new automated financial advice service

Sally Salon Services
Simplifying the purchase journey, in store and online
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