Channel DynamicsLebara Mobile
Usability testing the pre-pay proposition
End-to-end usability testing of the Lebara mobile pre-pay proposition with sixteen participants, for the Foolproof agency.
1The client
Lebara Mobile serves customers who need affordable pre-pay mobile and international calling.
2The challenge
The pre-pay proposition needed a fast, rigorous usability study and a report the client could act on immediately.
The main objectives were to:
- Plan and run end-to-end usability tests with sixteen participants
- Produce a final output report for presentation to the client
3Our approach
We ran the end-to-end usability tests for sixteen participants and produced the final report, which was presented to the client.
4The results
Lebara had a prioritised list of usability findings for the proposition. Engagement completed in March 2021.
